You’ve probably heard that firearms manufacturers are marketing more towards women these days, and gun control groups point to that as the “cause” of women buying more guns. But which comes first — the chicken or the egg?
I’ve noticed a big swing in the shooting world in the last decade, and especially in the last five years: more women, at every level. There are more women in shooting competitions than ever before, more women hunting, more women buying firearms for self defense, and more visible women in the industry itself.Thankfully I’m not talking about “booth babes”, either; in fact, at the last SHOT Show the infamously clothed women who take up residence in manufacturer’s displays to entice men to drop in for a look were substantially fewer and more modestly dressed. I think that’s because people in the business of firearms and shooting have finally figured out that it’s no longer a man’s world, and that there are a lot of women in positions of influence in the industry.
When I think about industry spokespeople and marketing managers these days, I know at least as many women as men (perhaps even more.) That wasn’t the case just a few years ago, and today there are a bunch of national and regional shooting leagues that have sprung up to answer the pent-up demand for women’s programs. A decade back there weren’t enough women (or perhaps they didn’t realize how much collective power they wielded) to support that movement. This is great news, because it means that women have decided that they like shooting too and want to do it more often!
As I said at the top, women are buying guns in record numbers and they’re becoming more knowledgeable about what they want. They’re also getting involved in Second Amendment issues and addressing allied subjects like hunting restrictions.
My Mother tells me that when she was growing up in the 1930s, she didn’t get to go shooting or hunting because it was seen as being only for the men. That’s changed, and I think it’s good for women, good for men, and good for the right to keep and bear arms!
What brought this up? I recently read an article on a news site I’d not heard of: News21. Titled “Gun Wars: Women emerge as a forceful voice in the business of defending firearms”, it’s an interesting look at the new personalities in the firearms community and their impact on the shooting world. (One of the women profiled, Lucretia Free, is brand new to the shooting world; I met her at SHOT Show in January, and she is passionate about the whole wide world of guns and the people who enjoy them. So passionate, in fact, that she started her own magazine!)
Read the article and share it with the women in your life who are shooters, or those have left hints that they wouldn’t be opposed to the idea of becoming shooters; after all, they’re in good company now!
-=[ Grant Cunningham ]=-