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Dead Magazine Walking.


(If you haven't been following the erupting story about RECOIL magazine,
read my recap from Monday.)

Up until now we've heard only from Jerry Tsai, the editor of RECOIL. FIrst he said that he stood behind what he wrote, but that he simply worded it unclearly. (Remember that one of the reasons he cited for the gun being unavailable to "civvies", and with which he agreed, was that it served “no sporting purpose” and was bad for cops and soldiers - both common refrains of the Sarah Brady crowd.)

When the industry started taking notice he wrote a second "apology" where he claimed that what he printed was just what HK told him. I sincerely doubt that any company the size of HK uses words like "civvies" and "scumbags"; even a first-grader can read the item and see that it wasn't written by the maker of the product. The words were Jerry's, through and through, only this time he claims they really weren't.

The exodus of advertisers was swift; I named some of them on Monday, and in the intervening days many more have jumped ship - including industry behemoth Magpul, who virtually defines the modern concept of "shooting style". If you're aiming at the twentysomething crowd, and you don't have Magpul on board, you're nothing.

Apparently that reality has yet to occur to Joe Galloway, who is the Associate Publisher of RECOIL. He sent this communique (in its entirety) to advertisers this morning:

RECOIL Magazine’s Position:

In light of some of the comments and complaints made about a paragraph in a recent article about the Heckler & Koch MP7A1, Recoil wishes to make the following points clear:

· It is simply not credible for anyone to question Recoil’s support for, and commitment to, the Second Amendment. Recoil is first and foremost a gun lifestyle magazine, aimed at the modern shooting enthusiast.

· The opinions in the paragraph in question accurately reflected those of the manufacturer, and should have been reported as direct quotes. Recoil acknowledges the way the paragraph was written has caused unnecessary confusion.

· Jerry Tsai, a passionate gun enthusiast and the visionary behind Recoil magazine, will remain as editor of Recoil.

We thank you for your support and understanding.

Quite honestly, if you read the article, it was one paragraph that was actually quoted from the manufacturer and we did not state it that way. Recoil has 26,000 likes on face book and the magazine has only been out for three issues and issue number 4 is just hitting the streets. I honestly believe that this will not hurt the magazine. I have not lost anyone as a result of this and do not expect to.

Joe Galloway
Associate Publisher
5.0 Mustang & Super Fords
Muscle Mustangs & Fast Fords
Phone 813-675-3493
Fax 813-675-3557
Email joe.galloway@sorc.com
Assistant: Jennifer Conklin 813-675-3507


Several things stand out. FIrst, Tsai admitted writing and agreeing with what was published in his first "apology". Now his publisher says Jerry didn't write it, an assertion which directly contradicts what his editor said. Then he has the temerity to claim that the magazine "has not lost anyone", despite the number of companies who have publicly cancelled their involvement with them.

As I said on Monday, the new generation of shooters needs their own magazine. This one, bankrolled by someone whose political associations are highly suspect, may not be it. The shooting fraternity still needs a magazine like RECOIL, but it needs to be one which doesn't compromise on the Second Amendment. Could RECOIL become that magazine? I have my doubts, especially after their publisher dug in his heels to support the status quo, but I’m willing to give them the benefit of the doubt if they truly repent.

In the meantime,
please read this well-reasoned counterpoint from the Breach, Bang, Clear blog.

-=[ Grant ]=-
Comments

RECOIL Magazine's Waterloo.


Over the weekend a major firestorm erupted over
RECOIL magazine's review of the HK MP7A1. In the article, the editor of the magazine - one Jerry Tsai - penned this:

“Like we mentioned before, the MP7A1 is unavailable to civilians and for good reason. We all know that’s technology no civies should ever get to lay their hands on. This is a purpose-built weapon with no sporting applications to speak of. It is made to put down scumbags, and that’s it. Mike Cabrera of Heckler & Koch Law Enforcement Sales and veteran law enforcement officer with SWAT unit experience points out that this is a gun that you do not want in the wrong, slimy hands.”



Sounds just like something from Sarah Brady herself, doesn't it? Of course it does, and it caused more than a few Second Amendment stalwarts to go nuclear, like in this open letter to RECOIL from Rob Pincus (who first alerted me to the debacle whan I was on the range teaching a Combat Focus Shooting course - ah, the power of the iPhone!):

“DEAR RECOIL MAGAZINE,In reference to: “Like we mentioned before, the MP7A1 is unavailable to civilians and for good reason. We all know that’s technology no civvies should ever get to lay their hands on. This is a purpose-built weapon with no sporting applications to speak of…”

To say I disagree with your thoughts on the MP7 would be a gross understatement.

In fact, the ignorance of that statement is amazing to me. In case you didn’t notice, the only reason Glocks, M&Ps, and probably most of the guns that are paying for advertising space in your rag are built is to put down bad guys.

People may find “sporting purposes” for them… but gun games aren’t why they exist. If Wired or Maxim had said what you did, I wouldn’t care. You should’ve known better.

The vast majority of firearms that have been designed and built in the history of the tool have been built for defensive or offensive use. Regardless of the intended role, military, law enforcement or civilian, the overwhelming majority of firearms on shelves in gun shops and shown in the pages of your now incredibly disappointing magazine are designed for use by people against people. While the “shooting sports” label may be a banner that has hung over our industry for political and (sometimes) marketing reasons, your young magazine hasn’t exactly catered to the waterfowl or skeet crowds.

Personally, the MP7 is one of the few guns on the planet that I would rush out and pay H&K Retail Price for, if it were ever offered for civilian sale. I’ve had the pleasure of shooting them many times and training teams that use them. It is a great tool, but didn’t possess any magical power that made it reckless, dangerous or inappropriate for any responsible firearms owner to possess…. for whatever reason they desire.

I had high hopes for your publication. Now I expect people to stop reading it, advertisers to fade away and your writers to submit their work to other publications that actually understand the industry they are covering.

-Rob Pincus
-I.C.E. Training Company”



For his part, Jerry - sensing an imminent backlash from readers and advertisers alike - came back with what he perceived to be damage control on RECOIL's Facebook page:

Hey guys, this is Jerry Tsai, Editor of RECOIL. I think I need to jump in here and clarify what I wrote in the MP7A1 article. It looks like I may not have stated my point clearly enough in that line that is quoted up above. Let’s be clear, neither RECOIL nor I are taking the stance on what should or should not be made available on the commercial market although I can see how what was written can be confused as such.

Because we don’t want anything to be taken out of context, let’s complete that quote and read the entire paragraph:

“Like we mentioned before, the MP7A1 is unavailable to civilians and for good reason. We all know that’s technology no civvies should ever get to lay their hands on. This is a purpose-built weapon with no sporting applications to speak of. It is made to put down scumbags, and that’s it. Mike Cabrera of Heckler & Koch Law Enforcement Sales and veteran law enforcement officer with SWAT unit experience points out that this is a gun that you do not want in the wrong, slimy hands. It comes with semi-automatic and full-auto firing modes only. Its overall size places it between a handgun and submachine gun. Its assault rifle capabilities and small size make this a serious weapon that should not be taken lightly.”

Let’ also review why this gun should not be taken lightly. In the article it was stated that the MP7A1 is a slightly larger than handgun sized machine-gun that can be accurately fired and penetrate Soviet style body armor at more than 300 yards. In the wrong hands, that’s a bad day for the good guys.

As readers of RECOIL, we all agree that we love bad-ass hardware, there’s no question about that. I believe that in a perfect world, all of us should have access to every kind of gadget that we desire. Believe me, being a civvie myself, I’d love to be able to get my hands on an MP7A1 of my own regardless of its stated purpose, but unfortunately the reality is that it isn’t available to us. As a fellow enthusiast, I know how frustrating it is to want something only to be denied it.

Its manufacturer has not made the gun available to the general public and when we asked if it would ever come to the commercial market, they replied that it is strictly a military and law enforcement weapon, adding that there are no sporting applications for it. Is it wrong that HK decided against selling a full-auto pocket sized machine gun that can penetrate armor from hundreds of yards away? It’s their decision to make and their decision they have to live with not mine nor anybody else’s.

I accepted their answer for what it was out of respect for those serving in uniform. I believe that we as gun enthusiasts should respect our brothers in law enforcement, agency work and the military and also keep them out of harms way. Like HK, I wouldn’t want to see one of these slip into the wrong hands either. Whether or not you agree with this is fine. I am compelled to explain a point that I was trying to make that may have not been clear.

Thanks for reading,
– JT, Editor, RECOIL



Naturally, this looks-like-an-apology-but-really-isn't-when-you-actually-read-it-and-won't-someone-PLEASE-think-of-our-brave-boys-in-blue did nothing but stoke the fires, causing several prominent shooting industry partners, including
Silencerco, ITS Tactical, and Panteo Productions, to publicly cancel all their ads in the magazine.

Tsai, now realizing that the survival of his emerging empire is in serious jeopardy (“Zumboed”, I believe, is the operative term) penned another apology on the RECOIL Facebook page that says he Really, Really Means It This Time:

I’d like to address the comments regarding what I wrote in the MP7A1 article in RECOIL issue 4. First and foremost, I’d like to apologize for any offense that I have caused with the article. With the benefit of hindsight, I now understand the outrage, and I am greatly saddened that it was initiated by my words. Especially since, I am an unwavering supporter of 2nd Amendment Rights. I’ve chosen to spend a significant part of both my personnel and professional life immersed in this enthusiasm, so to have my support of individuals’ rights called into doubt is extremely unfortunate. With that said, I retract what I wrote in the offending paragraph within this article. It should have had been presented with more clarity.

In the article, I stated some information that was passed on to me about why the gun is not available for civilian purchase. By no means did I intend to imply that civilians are not responsible, nor do we lack the judgment to own such weapons, if I believed anything approaching this, clearly I would lead a much different life. I also mentioned in the article that the gun had no sporting purpose. This again, was information passed on to me and reported in the article without the necessary additional context. I believe everything published in RECOIL up to this point (other than this story), demonstrates we clearly understand and completely agree that guns do not need to have a sporting purpose in order for them to be rightfully available to civilians. In retrospect, I should have presented this information in a clearer manner. Although I can understand the manufacturer’s stance on the subject, it doesn’t mean that I agree with it.

Again, I acknowledge the mistakes I made and for them I am truly sorry.

Sincerely,
Jerry Tsai
Editor
RECOIL



Basically, it's an "I'm not a bad guy, just horribly incompetent and lack basic reading comprehension skills" sort of passing-the-buck
excuse apology. I find that odd coming from an editor! Having worked for a number of editors, and knowing the hawk-like attention they pay to what comes out on their watch, it seems rather incomprehensible that one would blithely regurgitate a manufacturer's inflammatory talking points while simultaneously adding his own clear and obvious agreement.

Many people, including yours truly, might have bought it - except for this a little bit of information a reader over at The Truth About Guns uncovered: RECOIL is owned by Source Interlink, an investment firm bankrolled by one Ron Burkle.
Burkle is described in an article at Mondotimes.com as "...a prominent Democratic party activist and fundraiser. He is a close friend of former President Bill Clinton, and investments in Yucaipa made by Clinton and his wife Senator Hillary Clinton have generated millions of dollars in income for them. “

Now it must be pointed out that I'm not a supporter of either political party; I despise all politicians equally. And, as I've reminded some of my more myopically partisan acquaintances, the "R" in "NRA" does not stand for "Republican." Still, one has to wonder about those ties.

My only knowledge of RECOIL comes from poking around on their website; the editorial direction is much too young and "extreme" for my tastes. However, I think it's important for the shooting community to have fresh outlets like this magazine to which the under-40 generations can relate. What appeals to me, as well as those before me and those just after me, is very different than what appeals to the 25-to-35 demographic. We don't need to push them away with the fuddy-duddies in Guns & Ammo or Shooting Times; they need THEIR magazines, with writers who talk to them in terms they're used to hearing. RECOIL was very obviously aimed at doing just that, and I think it's great - even if I'd never choose to read it myself. (I've got to admire their graphic sense, however!)

But at only four issues into its life, and given the nature of its ownership, I have to wonder: does the magazine really exist to get a certain demographic to think of guns not as something to
aspire to owning, but rather to admire from afar in movies and videogames? Has anyone read all of their issues with a keen eye, looking for that kind of subtle editorial manipulation?

Perhaps Tsai's mistake wasn't what the magazine wrote, but rather a lack of subtlety in writing it. Discussion in the comments is encouraged, particularly because I've admitted to having never paid attention to the magazine until now. If you've read RECOIL, I'd like to hear your thoughts.

-=[ Grant ]=-
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