(If you haven’t been following the erupting story about RECOIL magazine, read my recap from Monday.)
Up until now we’ve heard only from Jerry Tsai, the editor of RECOIL. FIrst he said that he stood behind what he wrote, but that he simply worded it unclearly. (Remember that one of the reasons he cited for the gun being unavailable to “civvies”, and with which he agreed, was that it served “no sporting purpose” and was bad for cops and soldiers – both common refrains of the Sarah Brady crowd.)
When the industry started taking notice he wrote a second “apology” where he claimed that what he printed was just what HK told him. I sincerely doubt that any company the size of HK uses words like “civvies” and “scumbags”; even a first-grader can read the item and see that it wasn’t written by the maker of the product. The words were Jerry’s, through and through, only this time he claims they really weren’t.
The exodus of advertisers was swift; I named some of them on Monday, and in the intervening days many more have jumped ship – including industry behemoth Magpul, who virtually defines the modern concept of “shooting style”. If you’re aiming at the twentysomething crowd, and you don’t have Magpul on board, you’re nothing.
Apparently that reality has yet to occur to Joe Galloway, who is the Associate Publisher of RECOIL. He sent this communique (in its entirety) to advertisers this morning:
RECOIL Magazine’s Position:
In light of some of the comments and complaints made about a paragraph in a recent article about the Heckler & Koch MP7A1, Recoil wishes to make the following points clear:
· It is simply not credible for anyone to question Recoil’s support for, and commitment to, the Second Amendment. Recoil is first and foremost a gun lifestyle magazine, aimed at the modern shooting enthusiast.
· The opinions in the paragraph in question accurately reflected those of the manufacturer, and should have been reported as direct quotes. Recoil acknowledges the way the paragraph was written has caused unnecessary confusion.
· Jerry Tsai, a passionate gun enthusiast and the visionary behind Recoil magazine, will remain as editor of Recoil.
We thank you for your support and understanding.
Quite honestly, if you read the article, it was one paragraph that was actually quoted from the manufacturer and we did not state it that way. Recoil has 26,000 likes on face book and the magazine has only been out for three issues and issue number 4 is just hitting the streets. I honestly believe that this will not hurt the magazine. I have not lost anyone as a result of this and do not expect to.
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Several things stand out. FIrst, Tsai admitted writing and agreeing with what was published in his first “apology”. Now his publisher says Jerry didn’t write it, an assertion which directly contradicts what his editor said. Then he has the temerity to claim that the magazine “has not lost anyone”, despite the number of companies who have publicly cancelled their involvement with them.
As I said on Monday, the new generation of shooters needs their own magazine. This one, bankrolled by someone whose political associations are highly suspect, may not be it. The shooting fraternity still needs a magazine like RECOIL, but it needs to be one which doesn’t compromise on the Second Amendment. Could RECOIL become that magazine? I have my doubts, especially after their publisher dug in his heels to support the status quo, but I’m willing to give them the benefit of the doubt if they truly repent.
-=[ Grant ]=-